The conclusion statement at the top of each slide gets carried forward to a summary page for each of the five sections.

Ask for changes as we build, and monitor the progress of your online marketing evolution. As a result, we fixed the broken pipelines! 0000034874 00000 n

Even though I’m a lousy diver, I try to do it every summer off of the beautiful shores of Turkey. We wanted to know exactly how much.

Prime members enjoy FREE Delivery and exclusive access to music, movies, TV shows, original audio series, and Kindle books. In this book, Rich Horwath dissects the three most important elements of strategic thinking, breaks them down into simple and attainable skills, and shows readers how to apply them every day. You should therefore focus on high level, condensed data.

His work has been featured in publications including Fast Company, Forbes, and the Harvard Business Review. 0000006857 00000 n In a classic marketing team, the four key roles are Assistant Brand Manager up to Brand Manager then up to Marketing Director and on to the VP/CMO role. All rights reserved. Gives interesting stories and good examples that make it easy to relate to the real world. 1 Sentence … Reviewed in the United States on January 26, 2020.

I suggest you focus on what matters. It repeats a lot of concepts from other fields so it's a good book if you haven't read or taken many economics/marketing/strategic management classes. Strategic thinking is the generation of business insights on a continual basis to achieve a competitive advantage. If you answered YES to any of these questions, then you need to pick up the phone and call us today. Water pressure makes life harder as you go deep, and data complexity acts in the same way. It's a brand many will have seen in airports and train stations around the UK and rest of the world, but the story behind children's luggage business Trunki is less well-known. 0000005430 00000 n Definition: To review something in extensive detail. 0000001108 00000 n It also analyzes reviews to verify trustworthiness. Inspire others to do deep-dives with the data you have, Apply improvements based on your learnings, which leads to process improvements for days, weeks, months and even years in some cases, Have a better understanding of your own data, leading to you start asking better questions, Do not communicate deep-dive data worth less than. 0000001285 00000 n Remember, deep-dives are one of the highest impact activities you can do for your business. This type of manager doesn’t contribute insight into the business. This type of manager can produce strategic insights for solutions but requires instruction and assistance to do so.

0000006258 00000 n Our entire team will sit down with your team to strategize the customer journey and ideal client life-cycle, build a customized sales pipeline for your team, and implement proven digital marketing systems in your business. 0000002560 00000 n Considering the huge amount of money we’re investing in lead generation every year, these mistakes have dollar-value ramifications. Je hebt de basis onder de knie.

You will have five conclusion statements, which you bring to the front of your presentation to form an overall summary page. %PDF-1.4 %���� Deep dive analysis. Action: We re-prioritized our content and moved mission-critical content to the top part of the pages.

)[�AX�#�����7��Y4�N;�iFo��zz�|���e|� �J��`=li �ƒr$�� It's a good reference for giving to a manager as a reminder that having a shared vision is important for effective communications. Dig in on the five specific sections—marketplace, consumers, channels, competitors and the brand—to draw out conclusions to help set up your brand’s key issues, which you answer in the brand plan. Great book! The research shows only three out of every ten managers are highly strategic, or at the Free Diver level. Reviewed in the United States on April 2, 2016. Strategic planning is the channeling of those insights into an action plan to achieve goals and objectives. The book has many tools and frameworks that one can use for strategic thinking.

You then draw out an overall conclusion statement for that section. 173 0 obj <> endobj xref 173 25 0000000016 00000 n Marketing 4 Reasons Why Businesses Must Dive Deep Into Data to Survive To survive, businesses must dive deep into their data. They swim on the surface of the water, equipped with a diving mask and swim fins. It’s your ultimate finite resource. 0000001842 00000 n One of those phrases that is used my many, and understood by few! 0000002411 00000 n What trade-offs do I need to make with my time, talent and budget? Reviewed in the United States on February 18, 2015. Deep Dive was so good that I couldn't put it down, really! 0000006743 00000 n They dive underwater without the assistance of a portable breathing apparatus in an attempt to attain great depths. Our powerful Deep Dive process is an intensive 2 to 5-day customized dive into the inner workings of your business and a rebuild of your complete online eco-system. But that never slows us down as we’ve worked with hundreds of businesses in a wide variety of industry verticals. Armed with the knowledge from this book, every reader can become an expert strategist and an invaluable member of his or her organization. Data can help increase sales. The practical and proven processes (not just theory) provide the step-by-step instructions necessary to developing a real strategy.”, Jeffrey Pierce, Executive Vice President, Midwest Packaging Solutions, “Deep Dive can help managers differentiate themselves from that middle layer of performers.

Deep Dive: The Proven Method for Building Strategy, Focusing Your Resources, and Taking Smart Action. After doing a deep-dive into candidate data, we discovered some of our pipelines were eliminating good candidates and some were letting bad ones pass. The reality is most people can’t hold their breath for more than one minute. 0000016799 00000 n This process assumes you will put together a presentation of 15-20 slides for your management team. Deep dive business jargon. What do you think would really improve the process and has dollar value? I enjoyed this book on Strategic Thinking as it is practical and easy to read. Diver. Rich Horwath is the founder and CEO of the Strategic Thinking Institute where he facilitates strategy sessions for executive leadership teams, coaches senior leaders, and has helped more than 100,000 managers develop their strategic thinking skills through live workshops and virtual training. Some of the great content from WR: Hypothesis Testing for Complete Beginners, Multiple Views: Visualization Research Explained, Using Satellites to Track Solar Farm Growth, Statistical Analysis of Simple Linear Regression, The Code: On Data Exploration and Visualisation, Just like your air when you are spear-fishing, your time is limited. Valuable and practical insights into Strategy, Reviewed in the United Kingdom on November 15, 2014. 0000029356 00000 n One of the most important skills marketers need to know is the fundamentals of writing a brand plan. I gave it a 7 out of 10, and I think it's a bit generous. These managers generate new and impactful ideas for the business on a regular basis. 10 deep-dive interview questions for your unconventional business. There was a problem loading your book clubs. We worked on four different models to understand Crossover’s added value in each market. means to perform an extensive analysis of a subject or problem If you look for novelty, it's not the right book. The Anti-Strategy Squad: Using Strategic Thinking to Defeat Bad Strategy and Save Your Plan.

Reviewed in the United States on July 9, 2015. Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free. 0000003234 00000 n