An ardent hotelier and a savvy top manager, Cowdray is the ultimate guardian of the group’s culture and business values. If you look at a brand like Ritz-Carlton, they need to do everything they can to fill large 500-room hotels, whereas the biggest hotel we have is 300 rooms and the majority are around 200 or less. Brunei, which gained independence from the UK in 1984, is headed by the Sultan of Brunei and through its investment agency, the Dorchester Collection, owns The Dorchester and 45 … Reproduction in whole or part is prohibited. In 2014, when the country announced it was implementing Shariah Law, activists demanded stars stop attending Brunei-owned hotels and Clooney said a fundraising event usually held at the Beverly Hills Hotel was cancelled. I've learned over years of dealing with murderous regimes that you can't shame them. We take enormous pride in our rooms and interiors but our people are the real reason guests come back to Dorchester Collection hotels, through their commitment to uncompromising service. The scenic route to five-star bliss. Brought together as part of the Dorchester Collection family in 2006, when Dorchester Collection was formed, the group now includes nine iconic hotels. ET: Can you start by providing a background to the Dorchester Collection brand? We’re pleased to confirm that all our hotels remain open and we continue to follow local government guidelines and restrictions. We invest continuously into our hotels to make sure they are up-to-date, relevant and meet the expectations of our customers. Designers Peter Som and Brian Atwood vowed to move Fashion Week events, normally held at chain venues, out of the hotels for the foreseeable future. The iPads are a revolution, we have put them in the Bel-Air and 45 Park Lane and they have been a phenomenal success. If someone is saying something about the air conditioning, what is it that they mean? Perhaps it’s your pillow’s silk embroidery or the sparkle of your chandelier. The Dorchester Collection, which is owned by the Sultan of Brunei, has been the subject of boycotts since the controversial change to the penal code was scheduled to come into effect on 22 April 2014. We’ll be honoured to take care of you. The people who just want to send a email or two, however, want it for free. Luxury hotels, in my time at least, will never have an automatic check-in like on airlines though we are looking to find out where we can add a little extra alternative and automated service for people who want it. With an exceptional employee satisfaction rate of 90%, we continue to look for ways to improve the Dorchester Collection experience for our people – and our guests. “No one should face the death penalty because of who they love,” Penny Mordaunt, Secretary of State for DFID, tweeted. Our customers want to be recognized, and we seek to do that, but not through a rewards program. We also started a two-year renovation at The Beverly Hills Hotel last year. Richiko Olrichs | London, United Kingdom | Quality manager Consultant Business owner Property investor | 500+ connections | View Richiko's homepage, profile, activity, articles With a strategy for measured growth and amazing service and suites, Dorchester Collection properties consistently end up on Elite Traveler’s 101 Top Suites list. I think that is the salient difference between us and most major hotel companies today. Want to bookmark your favourite articles and stories to read or reference later? Christopher Cowdray: Customers want to have an absolutely flawless, efficient stay but the key to it is, and has always been, the people. ET: A lot of major luxury hotel brands have instituted loyalty programs recently. We have a variety of top suites at The Dorchester, with studies, beautiful views, balconies and more. I think the experience should be relative to where you are. George Clooney, Congresswoman Nancy Pelosi, and Amal Clooney attend March For Our Lives on March 24, 2018 in Washington, DC. ET: What makes the Dorchester Collection experience unique for the consumer? At the Hotel Plaza Athénée we are adding more meeting rooms to the pre-existing two. And whether it’s to be seen in Beverly Hills or hide at Bel-Air. At the end of the day everything has to be highly efficient and delivered with enthusiasm and a smile but because of younger clientele’s expectations changing on the technology front, we also need to play to that as well. The Dorchester is different than the Hotel Plaza Athénée which is different from the Hotel Bel-Air. Le Meurice’s Belle Etoile Royal Suite offers probably the best views of Paris, 360 degrees, right above the clouds. Finally take the Hotel Bel-Air, which has the most extraordinary suites that open onto your own courtyard, swimming pool, Jacuzzi and grand piano, and the two new bungalows at the Beverly Hills, which have their own swimming pools and indoor-outdoor living spaces. Le Richemond is going to have the beautiful Royal Armleder suite right on the roof when it’s done. We did the lobby, which has been very well-received, and just re-opened the Polo Lounge. Scotland lockdown: what are the new Covid rules and Tier 4 restrictions? Serving as an attractive alternative to traditional financing arrangements, hotel sale-leasebacks may offer a solution for many businesses. We live in a very complex world now. So we tried the iPads, and although I was concerned about room service because I thought the clientele, at the Hotel Bel-Air in particular, would want to have personal contact and physical menus, the sales improved. So what we have done is create service grades. Our main focus now is to ensure you the safety, security, care – and delight – you expect from Dorchester Collection. The property is a Georgian house that we converted into a hotel by adding extra rooms and a spa and opened two years ago last November. LGBT+ rights are human rights.”. Read our community guidelines in full. Sophisticated yet full of life, with its landmark architecture, dynamic interiors and contemporary art collection, 45 Park Lane offers guests a relaxed and luxurious stay. When it comes to luxury in the most romantic and stylish city in the world look no further than the legendary Hôtel Plaza Athénée. My parents, who are in their late 80s, both have iPads. Whatever happens in the luxury market it is the engagement with the customer that is key. Finally, the Le Richemond, which we acquired last August, is about to embark on a renovation to bring it up to the standards of the rest of the collection, though it will stay open while that takes place. Hallmarks of good living, refined elegance and bespoke service, our hotels embody the destinations they’re in, taking you on a journey of discovery and adventure. This is an opportunity to enjoy your own country, its treasures and traditions, with the excitement of an international holiday but without the logistics, language barrier or lengthy travel.