Conducting a voice search, for example, is very different from typing a query, particularly in the results. Taking that into account, as well as the fact that over 50% of the searches in 2020 will be from voice search (according to ComScore), consumers expect to be using voice search FAR MORE in the future. Excellent blog! Luckily, Google has upped their game, and are going to launch Gallery Ads in the early part of 2020. All of these assists in creating a strong brand image, solid business-to-customer relationships, and greater engagement from your target audience. After the data breach scandal in 2018, Facebook has lost significant credibility, with many people growing frustrated and resentful with the platform's proliferation of fake news, political propaganda, and cyberbullying. External Influencers Won’t Be Forgotten. 10 Mega-Trends Transforming the Future of Digital Marketing in 2020. Well, optimising your digital marketing content for voice search is the best thing you can do. Ultimately, a focus on omnichannel marketing is the road to an enhanced customer journey that keeps people coming back for more. © 2020 Digital Marketing Consultancy Services. Google is developing a deeper, more sophisticated understanding of online content, and so, marketers must think carefully about their target market and how they can tailor content more precisely in 2020. While on winter break, I took some time to reflect on the journey ahead for marketers in this new decade. It will keep your customers happy and allow you to focus on more important work. Therefore, everyone is under the stress and the marketing is shifting towards improving the present ROI not building a brand that can generate future ROI. This is because it is personal, direct, and has the ability to empathise with your audience to a greater level. For attracting high-paying clients, marketers will quit looking for the silver bullet and focus on a whole marketing approach. That being said, businesses are not taking advantage of this incredible in-depth knowledge we now have access to. Powered by, Mondelez International appoints Publicis Groupe and S4 Capital to run its global production operations, AB InBev launches in-house campaign for new Victoria through Hamlet, MSQ launches Sustain with United Nations and World Economic Forum as clients, Influencers as clients? 10. Singapore, Nov. 20, 2020 (GLOBE NEWSWIRE) -- It is important to hire the correct Digital Marketing Agency if you wish to get more leads, sales and clients for your business. Here’s a list of what you can do when you take a photo of the following items: This new type of search will revolutionise the way we currently search for items. But when someone asks a device to conduct a search and the device replies verbally, it may only give a few choices at most, and frequently supplies just one choice. The top search categories for Pinterest’s lens are fashion, home décor, art, food, products, and beauty. “Because of this, companies will be more critical and discerning of what service agencies are brought in, including talking to past clients and looking at consistent thought leadership.”, 7. This information of triggered emotions/responses can be used by marketers to adjust strategies and optimise their content appropriately, hence improving their marketing effectiveness. Paul Simons: is the new marketing model upstream consultants and downstream ad agencies? Do you agree with our list? Vlogging — the video blog every business NEEDS to include in their content. Whether we already or not, marketers in 2020 have to deal with the latest consumer group, Generation Z. In conclusion, marketing in 2020 and coming years is going to focus on quick wins strategies and the marketing positions will continue to the highest turnover without a stable ground to flourish. We’ve said it once about voice search, and we’ll say it again: Adopting a voice search strategy isn't just about remaining relevant – it’s also about creating a unique and optimized customer experience that will foster relationships and build brand loyalty. So, without further ado, here is a list of things that will become the FUTURE of digital marketing…. He enjoys meeting his clients on a daily basis, to understand their problems they face as an entrepreneur, and thinking critically to come up with a solution that can solve their business problem. AI is quickly becoming dominant in the business industry. When focusing on the key trends and upcoming innovations, I see 10 mega-trends that are sure to influence digital marketing into 2020 … After all, we are visual creatures. Another way is to invite the influencer to join a webinar panel to create a relevant audience. They only deliver the best help which goes beyond their client's expectations. Unlike traditional marketing, if you don’t stay on top of the latest trends in the digital landscape, you could easily fall behind. If not, you could be wasting your marketing budget, targeting the wrong social media platform. If your firm is based in Singapore, the digital marketing services offered by Media Mojo can be a great fit for you, Media Mojo is an acclaimed firm that hires only the best specialists in the marketing industry. Last, but definitely not least, this digital marketing trend isn’t upon us yet, but it is quickly becoming a viable tool for marketers to use in the VERY near future. Soliciting Online Reviews Will Become Even More Important. Think about these stats from ImpactBND: Video marketing is highly-engaging, especially if it's live video. Where we stand now? Chatbots, while kind of old news, will continue to play an important role in digital marketing during 2020. As we discussed the effect of technology, we have to tie it with data. While it could lead to an uptick in content quality, many users may drift away from the platform in search of vanity metrics elsewhere. Shashi Seth Senior Vice President, Oracle CX Marketing. This leads us to understand a precise point which is, marketing technology is the trend and it is going to impact how we conduct marketing, but it is at the end of the day related to the skills and ability of human skills. When you consider the benefits, it’s easy to understand why: Tidio research from January 2020 found that 43% of consumers prefer to message an online chatbot rather than to phone customer service centers when communicating with a brand. Even CMOs are hardly able to survive more than a year or two. Our journey ends here and this is my prospectives. Recently I asked her for some 2020 forecasts and here are three points she made: 6. But, there was no way to get social media followers to a brand’s online store through those platforms. Pinterest Lens turns your phone’s camera into a search bar. However, this presents some interesting challenges. It is becoming aggressive and marketers are shifting from the creative side to the executions side of the corporate with more tasks of sales, customer relationship management, and growth. This means creating marketing materials (such as your website, email campaigns, social content, ads, etc) to induce specific neurological reactions in your target consumer. The changes have been coming in different waves for almost 10 years between 2010 to 2020, and these changes are not going to settle down easily. How to Ensure Your Course Will Sell Before You Create It, Turn Your ‘About Us’ Page Into A Mythical Story. However, I did learn a great fact during my years of leading marketing teams and consulting brands, and by speaking to my fellow marketers across different industries and regions. Digital marketing is one of the most regularly changing fields. Please contact us with your news, views and comments. We need to be sensible in deciding when machines can do things more efficiently, and when technology won’t understand the complexities of a particular campaign. “Entice employee stakeholders to share their experiences on peer-to-peer platforms,” says Filmonova. With that being said, the question I am trying to resolve here is not only what is the trends that are going to hit soon, but how marketing is changing? Marketers have to shift into more authentic and original ideas to be able to convert. Digital Marketing in 2020: A glimpse into the future Marketers are expected to take full control of the customer experience in the coming years The Economist Intelligence Unit asked 499 (one can't help but. If you don’t adapt, you’ll surely be left behind. Poor marketing efforts can cost you time and money. ), it is only NOW becoming less of a novelty and more of a necessity. 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