Keep reading to learn how. How do users think? Look at other websites similar to yours: Is there another soap company you’d like to emulate – Burt’s Bees, for example? If one page on your website is written in the style of a Buzzfeed listicle and the next page written like a legal contract, your users will be confused and turned off by your site. They are all clear images that reflect the brand, and are targeted towards the users of that specific product. Bonus: How to make your own great website. For example, if you are selling artisan soap, then your target audience isn’t going to be 15-20 year-olds, like Snapchat’s was. I’d recommend these 4 resources if you’d like to learn more about SEO: Hiring SEO Consultants — Avoid anyone who promises SEO results or speaks with authoritative certainty. You can go to TopTal to browse hundreds of unicode icons. Your email address will not be published. A good example of a website that gets its navigation spot on is Virgin Atlantic. Of course, you can customize your template by uploading your own images or selecting from the thousands of stock photos. Which way is buy? For Nick, I actually want to write my own title tags for each page— so I changed both Home and Pages to %p: Now we can navigate to pages and write custom titles for each page. Both of these are intentional: Virgin Atlantic wants to make booking flights as easy as possible. The CSS3 specification includes a new unit named rems. Adding another web page is just as easy as creating your first one. You don’t need to add them as an image or anything. To do so, I use this awesome tool created by Matt Kersley. Visitors glance at each new page, sca Oi Polloi’s site is less aloof than Mr. Porter’s, but at the same time, it is specifically designed with an ‘in-crowd’ in mind. (You can create a blog for your Yola site using the Tumblr widget). SEO, SEM and PPC: An Easy Intro for Small Business Part 1 | Yola, How to Measure Your Site's Success | Yola, Five Content Musts for Your Microbusinesses' Site Part 2 | Yola, What to Use for Your Website and Blog: Headlines, Sub Headlines, Paragraph Text and Lists | Yola, So You Have Site Traffic, Now What? It’s communicates the purpose of the site effectively and moves visitors on to the next step quickly— either learn our story our shop drums! Instead, they spoke candidly and honestly about expectations. This will set the view on all screens at a 1×1 aspect ratio and remove the default functionality from iPhones and other mobile devices which render websites at full-view and allow users to zoom into the layout by pinching. Think of the general path you would like a site visitor to take. You’re probably seen these types of searches in your own Googling: Local 3-Packs are the most common local result: Knowledge cards show when people search for specific businesses: Google Maps is also considererd Local SEO: Ranking in Google Maps is part of local SEO. They’re lying. Instead, your users might be 30-50 year-olds with more disposable income to spend on soap. Well here’s my best advice: avoid shortcuts. "http:":"https:";if(/^\/{2}/.test(i)&&(i=d+i),window[n]&&window[n].initialized)window[n].process&&window[n].process();else if(!e.getElementById(s)){var r=e.createElement("script");r.async=1,,r.src=i,o.parentNode.insertBefore(r,o)}}(document,0,"infogram-async",""); The best way to create these personas, especially if you’re just starting out, is to research your market. You've just created your second web page. Save my name, email, and website in this browser for the next time I comment. See my chapter on SEO for more info. On this web page, we will have a hyperlink that points to our first web page. How to plan your website navigation, The secret to converting website visitors into customers, Pingback: SEO, SEM and PPC: An Easy Intro for Small Business Part 1 | Yola, Pingback: How to Measure Your Site's Success | Yola, Pingback: Five Content Musts for Your Microbusinesses' Site Part 2 | Yola. These are Unicode Characters and you can copy and paste them into the text of any website— including Squarespace. Getting your business online is one of the best things you can do to reach new and potential customers. 5. It’s nonsense. Again, users and purpose are at the forefront of any copy you craft for your site. Before we make our own website, we should understand what a website actually is. Your website is your best chance to make a lasting impression to your customers. DEV Community – A constructive and inclusive social network. This will make sure that your website looks good on all devices (desktops, laptops, tablets and phones). If this doesn't work, try opening a new browser window, then dragging the file onto it. Make it count. Making a website has become an easy and manageable task. Amazon, on the other hand, wants to make closing your account as difficult as possible. Always use a good color palete. Your website is often a potential customer’s first impression of your business. While a bad website will have a confusing page structure, with a cluttered layout and low quality information, the essential elements of a good website are harder to spot and isolate. To do this, you need to open an account with a web hosting provider. At, we’ve spoken to experts in website design to help answer this question, and give you the best chance of success with your own website. A responsive layout is the first step to a fully responsive website. In some cases, adding sub-pages to the top navigation will be the best option for organizing your information into specific categories. I'm 15 years Old game developer from slovakia. So for example, here’s what I wrote for the homepage: I'm able to include an important keyword 'decorative drums' and mention Nick's company. Building a community for your business is one of the best investments you can make. Make sure this is the right email address. I realize not everyone wants to spend the time learning HTML etc in order to make their own website. Basically there are three types of pages: Home, Pages and Items. But, if you stick to these 7 principles when creating your next blog, ecommerce site, portfolio or business website, you’ll find creating a good website is easier than you think. If that sounds like you, this online website builder by ZappyHost was made just for you! So it’s all mobile friendly out of the box— but we just need to make one style adjustments. Survey your users, or target users, to find out who they are and what they’re really like. We’re going to make the footer very simple— two columns of text that frame the sides of the website. Media queries depend on your website layout, so it’s quite difficult for me to provide you a ready-to-use code snippet. NAP stands for name, address and phone. How Do I Make An Existing Website Responsive? Establishing what your audience looks like is easier than you might think. Site structure plays a huge role in reducing the cognitive effort needed to get from page A to page B. Take a look at the Zumba Hamilton site below for an example of clear navigation. So let’s start by adding two headings. There are currently over 600 million websites in the world. But it doesn't need to be. Our partner site, ZappyHost provides great hosting plans for beginners right through to professionals. Spotting a bad website is easy, but working out what makes a website good can be something of an enigma. In this post, I will tell you the first 2 Tips of how to make a good website. The best way to create an ecommerce website is with Wix. Use a little animations images. As I already said, you’ll probably have to adapt this code a bit to fit the specific needs of your website.